No-Dev Global e-Comm Wins
The Problem
Our “Products” landing page had virtually zero engagement to featured products and promotions, plus a large portion of traffic going to “Support” as their next page.
My Role
As the Senior UX Strategist, I reviewed the analytics, gathered qualitative insights through user research, testing, and competitive analyses, and published an update using existing patterns and components for maximum speed-to-value ratios.
Users Got
👓
Clearer visual hierarchy
📸
Images to quickly scan between product types
🔖
Highlighted items within their area of expertise
👀
An “at-a-glance” view of all 27 product categories
☑️
Easier access to Product Selection & Comparison Guides
The Business Got
Increased engagement of…
⬆️
+1,650% to Featured Products
⬆️
+920% to “Comparison” and “Guide” pages
⬆️
+165% to product “Category” and “Group” pages
Plus…
⬇️
-15% visits to Support
Leading Successful UX Workshops
The Problem
Three different Product Managers had low samples and/or sales. Previous efforts either failed or got stuck in limbo for months awaiting prioritization.
My Role
Using my “Skateboard to Car” template, I led cross-functional UX workshops with each team to identify “quick wins” we could build within 1-3 Sprints, along with relevant signals to measure results.
Users Got
🎯
New paths to relevant products
🧪
A clearer option for sample requests
⏱️
Streamlined product selection
The Business Got
⬆️
+20% sales of targeted product
⬆️
+33% sample requests
⬆️
11x valuable clicks vs comparable designs
⬆️
+20%-40% views to targeted pages
Building A Promising Design System Prototype
The Problem
Our department had a reputation of taking too long, causing frustration and burnout on all sides.
My Role
I uncovered several of the roadblocks and challenges impacting our speed, then recruited another Designer as well as a Developer, leading our team of 3 through building the first iteration of a Design System.
Users Got
🎨
Over 70 organized components & styles
🍒
Co-editing in a single program
👟
“Common Bundles” to move even faster
💡
A full-page template with design ideas and usage guidelines
🩵
Ready-to-use WCAG “AA” color contrast options
The Business Got
⬇️
-50% handoffs
⬆️
75% faster project turnaround
“We couldn’t have done this project in 2 weeks without this tool.”
Kelly, Senior Content Marketing Lead
