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3 Portfolio Entries

1. Huge e-Comm Wins

The Problem

Our “Products” landing page had virtually zero engagement to featured products and promotions, plus a lot of traffic going to “Support” as their next page, suggesting users were having trouble finding what they needed.

My Role

As the Senior UX Strategist, I reviewed the analytics, gathered qualitative insights through user research, testing, and competitive analyses, and published an update using existing patterns and components for maximum deployment speed.

Portfolio mockup of the Promega Products landing page showing a desktop & mobile view with product images, tags, and links

Users Got

👓

Clearer visual hierarchy

📸

Images to quickly scan between product types

🔖

Highlighted items within their area of expertise

👀

An “at-a-glance” view of all 27 product categories

☑️

Easier access to Product Selection & Comparison Guides

The Business Got

⬆️

+1,650% clicks to Featured Products

⬆️

+920% to “Comparison” and “Guide” pages

⬆️

+165% to product “Category” and “Group” pages

⬇️

-15% visits to Support

2. Leading Successful UX Workshops

A project mockup showing Jason's completed "skateboard to car" worksheet

The Problem

Three different Product Managers had low samples and/or sales. Previous efforts either failed to get results or requests got stuck in limbo awaiting prioritization.

My Role

Using my “Skateboard to Car” template, I led cross-functional UX workshops with each team to identify “quick wins” we could build within 1-3 Sprints, along with relevant signals to measure results.

Users Got

🎯

New paths to relevant products

🧪

A clearer option for sample requests

⏱️

Streamlined product selection

The Business Got

⬆️

+20% sales of targeted product

⬆️

+33% sample requests

⬆️

11x valuable clicks vs comparable designs

⬆️

+20%-40% views to targeted pages

3. Building An Effective Design System Prototype

The Problem

Our department was getting more requests than our staffing level could handle, resulting in deadlines being missed and causing frustration and burnout on all sides.

My Role

I uncovered several of the roadblocks and challenges impacting our speed, then recruited another Designer as well as a Developer, leading our team of 3 through building the first iteration of a Design System.

Mockup showing the design system prototype I built with colors, fonts, bundles, and components

Users Got

🎨

Over 70 organized components & styles

🍒

Co-editing in a single program

👟

“Common Bundles” to move even faster

💡

A full-page template with design ideas and usage guidelines

🩵

Ready-to-use WCAG “AA” color contrast options

The Business Got

⬇️

-50% handoffs

⬆️

75% faster project turnaround

“We couldn’t have done this project in 2 weeks without this tool.”

Kelly, Senior Content Marketing Lead

More Work…

Screenshots from The Vibrant Veg website including the pages "Cleanses, Classes, Merch, Desserts", an events detail page for "Lauren Montelbano 'Gatherer'", and "Weekly Meal Service"
Daily V-O tip "You can't be what you can't see."
Daily V-O tipe "A commercial tag is more than just a reminder or a call to action. It's an invitation."
Daily V-O tip "Silence is an absence of words, but never an absence of meaning."
Daily V-O tip "Pop-screen filters and foam condoms are the lingerie of the vocal booth: sexy, but basically useless."
Daily V-O tip "Understand the subtext as well as the text. Express the emotional notes that inhabit the words you speak."
Social Media ad for a V-O workshop
Social Media ad for a "Home studio hacks" webinar
Social media ad for a V-O audition workshop
Social media ad for online V-O courses with Marc Cashman
Social Media ad for a V-O masterclass "Make sh!t copy your b----"
Olli Health logo variations
Design for a closed-back table cover with an Olli Health logo
Pie chart showing "provision attempts" with 71% successful, 29% unsuccessful, and a breakdown on the right of the unsuccessful attempts
Jira "Summary" view with "status overview", "recent activity", "priority breakdown", "types of work", "team workload" and "epic progress"
Miro board of multiple full-page screenshots with sticky notes, depicting a design audit
Competitive analysis example with a video preview on the left and a summary of the video highlights on the right